4 Questions that help you make or lose money online.
Only 2% of people working online make any money out of it.
Most people find pleasure in helping others, solving problems, they take action, use similar or the same tools than the successful individuals, so why are they still broke?
Two groups of people, defined by the results they achieve: 2% of the people make money, the other whopping 98% makes zero, or even loses money. The results don’t lie and there is no coincidence to it.
For the purpose of this article, I will pick up two regular internet marketers, and call them Peter and Mary. They both work a lot but achieve very different results. Peter is desperate to make money online: he doesn’t have a job, and has heard that is easy over there. He spends a lot of time online, trying to make sense of the information he finds. Mary is 32. She has a six year old son and works at home. Mary has a few passions and is organized. She raised her son, and now when the baby is big enough to spend time on his own, she can look after herself. She makes money online.
Two very typical and common scenarios follow.
But the different results occur because of the questions they ask themselves.
What? Why? How? For Whom?
These are in fact the questions most of the people ask themselves when beginning a new project.
Products are created in strong belief that they will help other people and make the world a better place. We love our creations, ideas, so others should share our passion too.
When Peter starts working on a new project, an internet site, he wants to do what he loves and to share his passion. He starts with a project in mind and asks himself a question: “what product?” He isn’t very knowledgeable at internet marketing (marketing, websites, etc) yet, but strongly believes in HIS idea or product; he knows it so well. So he builds a website, creates a product, chooses a platform he wants to build it on, like WordPress, writes about his subject and maybe makes some videos. The next day and the day after nothing happens; a few weeks later people start showing up but nobody’s buying or commenting.
He checks Google analytics data and sees that the visitors leave the site quite fast.
Mary makes money online; only 2% of all Internet users do it. They make similar decisions when it comes to their customers.
She starts a project. There is a group of people that she finds interesting. They have a common problem she believes that can be solved. The questions she asks herself are: “What’s the problem, who (who are they, women or men), what do they feel, are they rich or poor, are they looking for solutions, are there other solution providers?” After doing the research, she looks at the competition and their products.
Next she asks: “What’s their problem”?” By now, Mary knows their habits and ways of thinking. Understanding the perfect solution isn’t difficult anymore. A product comes afterwards.
It helps her market solve their trouble and makes life more joyful. She advertises it online. The visitors come to her website again and again, read her articles, develop a relationship, and buy the product.
Peter and Mary both ask themselves questions when they start; but they ask different ones. Peters starts with a product and ends up by trying to find the buyers. He asks:
What product? How will I make it? Who will buy it?
Mary starts with a desperate, hungry crowd of people; she learns about them, their problems, and finds a perfect solution. She asks:
Who? What’s their problem? How? What product?
As said before only 2% of people are successful online. They don’t work all the time, nor have big world-changing ideas. Some of them do, but most don’t. But they do something different than the remaining desperate 98%; the difference starts with what they focus on when they start a project.
The successful ones focus on people and their problems to deliver the solutions they need to go forward with their lives.photo credit: © Liz Van Steenburgh | Dreamstime Stock Photos